Fire service standards are established by the National Fire Protection Agency (NFPA); NFPA Standard 1710 addresses the performance measure of travel time and sets its standards by percentiles rather than averages. According to NFPA 1710: The fire department’s fire suppression resources shall be deployed to provide for the arrival of an engine company within a 240-second travel time to 90 percent of the incidents; in 2014 SMFD responded to 70% of the incidents within a 240-second travel time. When considering travel time, it is important to understand that travel time is affected by population density, traffic, construction zones, street closures, etc.

The ATMS project has been divided into a multi-phased implementation plan, as described below.
Phase 1 (Complete): Phase 1 included the downtown section of 4th Street and extended between California Avenue and Olympic Drive. The project was completed in June 2006.
Phase 2 (Complete): Phase 2 included traffic signal improvements in the Downtown area bounded by, and including, Ocean Avenue, Wilshire Boulevard, Lincoln Boulevard and Colorado Avenue. Phase 2 also incorporated Lincoln Boulevard from Downtown to the southern City limit. Construction of Phase 2 was completed in 2008. Approximately $1.4 million of the Metro grant were used for transit priority system infrastructure improvements in the Downtown.
Phase 3 (Complete): This phase implements the Advanced Traffic Management and bus priority system improvements along Wilshire Boulevard, Santa Monica Boulevard, Pico Boulevard, the three other Rapid corridors. Construction will be completed in August 2011.
Phases 4A and 4B (Complete): Phase 4 condenses several future phases to implement ATMS along Arizona Avenue, Office District, and Mid-City areas.
Phase 4C (Complete): Two transit corridors along Ocean Park Boulevard and Main Street/Neilson Way receive fiber optic communications and traffic signal upgrades at 26 intersections.
Phase 5 (Underway): Phase 5 will cover outlying areas such as San Vicente Boulevard and streets north of Wilshire Advanced Traffic Management System - City of Santa Monica Boulevard as the final phase of the ATMS project.

The City conducts transportation conducts, which counts the numbers of vehicles,
pedestrians, and bicycles moving through an intersection. Counts are typically
conducted every 2 years during the weekday and weekend peak hours. The peak
hours represents the time period where traffic counts are the highest due to worker
commute. Weekday counts are conducted at all City signalized intersections during the
AM Peak Hours (7:00 A -9:00 AM) and PM peak hours (5:30 PM – 7:30 PM) either on a
Tuesday, Wednesday, or Thursday in the Fall (when school is in session). Weekend
counts are conducted during the midday peak hour (1:00-5:00 PM) either on Saturday
or Sunday in the Summer at signalized intersections in the Downtown and Main Street
areas, as these areas tend to experience greater traffic as a result of the tourist/visitor
population on the weekends

Employers of 10 - 49 employees are required to submit annual trip reduction plans to the City. This information captures the modes of employee commute as reported by those employers. Some employers report directly to the South Coast Air Quality Management District.

Employers of 10 - 49 employees are required to submit annual trip reduction plans to the City. This information captures the modes of employee commute as reported by those employers. Some employers report directly to the South Coast Air Quality Management District.

AVR is a measure of persons per vehicle calculated by dividing the number of employees arriving or departing the worksite by the number of vehicles used to commute to and from the worksite. AVR is calculated using information about employee commute patterns collected over a five day survey period. The minimum AVR attainment goal is 1.5 persons per vehicle for the morning commute period (6:00 a.m. to 10:00 a.m.) and the evening commute period (3:00 p.m. to 7:00 p.m.)

No Net New PM Peak Hour Trips is a major goal of the LUCE. Travel Demand Forecasting Model analysis indicates that the City is holding the line against new trips despite new development and jobs (source: City of Santa Monica Travel Demand Forecast Model).

Police response times by Priority: 0 being emergency and 5 being a report call.

Employers of 10 - 49 employees are required to submit annual trip reduction plans to the City. This information captures the modes of employee commute as reported by those employers. Some employers report directly to the South Coast Air Quality Management District.

The City conducts transportation counts, which counts the numbers of vehicles,
pedestrians, and bicycles moving through an intersection. Counts are typically
conducted every 2 years during the weekday and weekend peak hours. The peak
hours represents the time period where traffic counts are the highest due to worker
commute. Weekday counts are conducted at all City signalized intersections during the
AM Peak Hours (7:00 A -9:00 AM) and PM peak hours (5:30 PM – 7:30 PM) either on a
Tuesday, Wednesday, or Thursday in the Fall (when school is in session). Weekend
counts are conducted during the midday peak hour (1:00-5:00 PM) either on Saturday
or Sunday in the Summer at signalized intersections in the Downtown and Main Street
areas, as these areas tend to experience greater traffic as a result of the tourist/visitor
population on the weekends. The table below provides the number of intersections that
were counted in 2007 – 2013.