What is this indicator?

The City of Santa Monica oversees the operation and management of four Certified Farmers’ Markets (CFMs). Collectively, they provide customers year-round with a selection of fresh, seasonal produce that is pre-eminent among farmers' market programs in the state. Santa Monica has established four indicators for the Farmers' Markets. This indicator measures the total annual sales at the four Santa Monica Markets.

Why is it important?

The Santa Monica Farmers Markets are committed to promoting healthful eating and sustainable agriculture by providing fresh products from small farms to urban customers, thereby building community and preserving California farmland. An increase in sales at local farmers’ markets ensures that these relationships continue to thrive while offering a consistent supply of fresh food for residents.

How are we doing?

The Santa Monica Farmers Markets, established in 1981, have become a year-round staple to provide customers with fresh, seasonal and organic produce—with an estimated 900,000 shoppers each year. Overall, sales have been increasing steadily, but dropped slightly in 2014 and 2015. 2014 was an exceptionally high sales year. Sales decreased by $317,570 in 2015 due to the Saturday markets closing for two market days during the Christmas/New Year’s holiday and the drought affected the amount of produce available to sell.

How can I help?

Continue supporting your local farmers markets. The four markets are:

  • Wednesday Downtown: Arizona Avenue (between 4th & Ocean), 8:30am - 1:30pm o
  • Saturday Downtown: Arizona Avenue (between 4th and 2nd Streets), 8:30am - 1:00pm
  • Saturday Pico: 2200 Virginia Avenue (Pico Blvd. @ Cloverfield Blvd.), 8:00am - 1:00pm
  • Sunday Main St.: 2640 Main Street (in Heritage Square), 9:30am-1:00pm
  • Find more information here.