What is this indicator?

Average Vehicle Ridership (AVR) is the ratio of people (employees) to vehicles arriving at the worksite. The indicator measures the AVR of employers with more than 50 employees. This information is provided by the City's Transportation Demand Ordinance reporting submitted annually.

Why is it important?

The higher the AVR at a worksite, the more employees there are in relation to the number of vehicles, which means more employees are riding together, using transit, biking or walking, or even working from home(telecommuting). Fewer vehicles mean less traffic and air pollutant emissions.
The city is a leader in working with employers to encourage the use of sustainable transportation modes to replace solo driving. The City’s Transportation Demand Ordinance (TMD) requires all employers of 50 or more employees to submit an Emission Reduction Plan. The ordinance includes several optional approaches for meeting the detailed requirements and all employers pay an annual fee for administration and enforcement. By encouraging employees to walk, bike, use transit, carpool or telecommute, employers help reduce traffic congestion and carbon emissions in Santa Monica, particularly during peak commuting hours.

How are we doing?

AVR has consistently been increasing for the most part since 1993, and reached 1.85 in 2019. The AVR in 2010 was lower at 1.64. As Santa Monica’s working population continues to grow, more Santa Monica employees need to commit to sustainable transportation alternatives to reach the 2020 target for an AVR of 2.
Walkable, bike-friendly, transit-oriented oriented communities are key components of the Santa Monica Land Use and Circulation Element (LUCE). LUCE is part of the Santa Monica General Plan, which establishes the City’s land use, urban design, and transportation vision.

What can I do?